<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d11706568\x26blogName\x3dA+Boy+and+His+Voice\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dBLACK\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://jyhyeong.blogspot.com/search\x26blogLocale\x3den_GB\x26v\x3d2\x26homepageUrl\x3dhttp://jyhyeong.blogspot.com/\x26vt\x3d2394176286899635628', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

A Boy and His Voice

Update

Tuesday, February 28, 2006

I'm still alive.

I'm still lazy in updating my blog.

I'm still working on that book review. (coming soon, watch out for it)

I'm still looking for a job.

I'm still single.

You?

Milk Goes Outdoor.

Tuesday, February 14, 2006



Got Milk?

No, this isn't the got milk campaign. As you can see, this is done by Daisy, a brand of milk in Singapore. I think the idea to use that portion of the escalator is really good, I'm just not sure whether the idea itself is good enough.

Ribena advertised  in the same area once. I THINK it won some kind of a advertising/marketing award for that campaign. They made use of the gradient and the shape of grapes blackcurrants (what Ribena is made of). I think that was really good. If anyone has pictures and/or information of that Ribenia campaign, let me know, I'll put it up. =)

Oh, this escalator is the one at bugis.

Please excuse the poor quality of the photos. I was taking it with my trusty K750i. =)

Image hosting by Photobucket

Image hosting by Photobucket



Hello? Yah, I see you.

Saturday, February 11, 2006

This is another post that was supposed to come erm.. 2 months ago. Anyways.. Let's get to it.

Image hosting by Photobucket

This gigantic phone is actually a JC Decaux (or is it Clear Channel) billboard. As you can see, it's an effort by Singtel to try and promote their 3G services. I'm not sure if the Nokia phone is deliberate or not. I must say it's pretty eye-catching, but I'm not sure if it's effective. Generally, I THINK most people are not signing up for 3G services because there is no need for it, it's still too expensive, and there's no point having it because no one else has it. Maybe this ad benefits Nokia more in the sense that it's able to show how vibrant the colours are. But I think it's cool.

Imagine the possibilities. Exciting times ahead for outdoor media if you ask me. What do you think?


Countdown to 2006

Yes I know.. it's already Feb.. and I'm talking about countdown. I DID say I was going to blog about stuff during my period of.. erm.. rest. Let's get on to it then. =D

Image hosting by Photobucket

This was a bus stop shelter that was opposite the man with balls.. erm.. soccer "players".

I think it's quite cool.. but I also think it's in the wrong place. Seriously, when you come out of the HMV, you won't notice this because the first thing you see are the giant players and their ball. If you walk in-between them? You will still notice the giant players and their ball first, because it's BIGGER! They should have done it at somewhere more prominent.. say.. the giant screen.. or somewhere that everyone will see and look and it and scream, "5, 4, 3, 2, 1, 0!" while looking it at.

Oh well, maybe next time they should do some reserach first, so they won't waste money la hor?


Superbowl Ads

Tuesday, February 07, 2006

Superbowl has come and gone (I think).. and who can be more excited than me? No I don't watch the games, I watch the ads silly! =)

A whole list of this year's winners and losers over here. Most importantly, watch and vote for your favourite ads here.

[Note: The video page doesn't seem to work with Mozilla, only IE. Let me know if you know how to work around it.]

Update: Inky has pointed out to me that you can find Superbowl Ads HERE.

Bad Beer Ads.

Sunday, February 05, 2006

It's the holiday season, and it's time for beer.. and bad beer ads.

I'm sure most of you guys have seen the Carlsberg ad on TV. The one with Adrian Pang and Allan Wu? One word comes to mind. BAD. Seriously, it is! Sometimes, it's better not to try so hard. Not only does it look/sound lame, it actually looks like it's been shot on a camera phone. You are freaking Carlsberg, I'm sure you can spend some money on production rather than paying for extras acting as friends of Adrian Pang. Damnit, fire your agency I say!

Since we're on the topic of beer ads, has anyone seen the one with Jessica Alba saying, "You've got the best beer Singapore." Surrrrre.. I'll believe you, if you can be bothered to look convinced. I'll have a beer with you anytime, just not Tiger.

Actually, I'm quite surprised that both Carlsberg and Tiger are coming up with crappy.. "celebratory" ads. I'm guessing Carlsberg probably had theirs done locally and Tiger just got lazy. Sure Jessica Alba is yummy, but asking her to endorse your beer.. hm.. questionable. I thought their previous campaign had a little more idea in them. Ah well, let's hope we see better ads from them soon.

Enjoy your beers everyone, just don't drink and drive. =)

Update

For anyone who cared, I'm still alive. Heh.

I have been busy. No, I haven't gotten a job yet.. but I was still busy. Oh, I'm looking for a copywriter job.. so if you know anyone that's hiring, let me know. =)

Apologies to Joe for taking so darn long on that book review. I promise I'll get my ass down to it.

Oh, and a Happy Chinese New Year to all. =)

Love Lots,
Me.

P.S. Since I'm blogging again, you'll probably see some entries that were meant to be up weeks.. erm.. maybe even months ago. Heh. =P