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A Boy and His Voice


Monday, March 27, 2006

I interrupt your normal programme to present to you, Whose Line Is It Anyway featuring Richard Simmons. Let me be nice and issue you a warning: the clip is uber hilarious, like how I find a certain primate being the president of a certain country funny, except I find the clip funnier. If you cannot laugh out loud, do NOT hit the play button.

Enough of crap, here is the video.

uZap the fuck up.

Thursday, March 16, 2006

There is this uber irritating ad that's being shown on tv now, please tell me I'm not the only one that has seen it.

As the title suggests, it's for uZap. Seriously, it has no freaking idea whatsoever. Basically, all you hear is, "zap zap zap zap zap zap zap zap (X too many times) your tummy. zap zap zap zap (X too many times) your thighs.." It's FUCKING irritating. uZap your mouth shut. Sheesh.

No idea, lousy execution, and just plain irritating.

One word, BAD, and I'm being nice.

[Update: Apparently, the ad was done by Publicis]

Less is more.

Monday, March 13, 2006

I got this ad from Adrants. It illustrates the mantra that has been taught to me before: When in doubt, less is more. Enjoy. =)

[Update: Apparently, Microsoft was behind the creation of the video! Read about it at Adrants and The iPod Observer]

Edit: Good to know they can laugh at themselves.

Stay Drug Free.

Wednesday, March 08, 2006

Another creative outdoor ad. This time, in the form of a "double-sided" billboard.

A billboard is usually only one-sided, meaning you can't see through it.. or there is something totally different on the other side. This one is different. Take a look and you'll know what I mean. I like it. It's more realistic this way. Not only is one able to see the drug addict (behind bars), one can also see how his loved one is feeling; which really brings across the point, "If you take drugs, who really pays the price." Well done I say.

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And the Oscar goes to...

Monday, March 06, 2006

..the television networks!

They (or the network that is broadcasting the Oscars)are truly the winners. Why? You ask. The answer is really simple. To advertise on the Oscars, one second of air-time will costs advertisers SGD$100,000. Yup. It's one hundred thousand buckaroos PER second. Let's do a little math for a typical 30-sec spot:

SGD100,000 X 30 = SGD$3,000,000

That's freaking $3,000,000 bucks for ONE 30 sec spot! Oh, and there's the loading for the 1st advert or the last advert, etc. Not to forget, I don't think anyone is going to just advertise just once. I wonder how much it's going to cost to advertise on the Oscars. Let's do a little more math here:

  • The show is probably about 4 hours
  • Assuming there will be at least 4 ad breaks in one hour, and there will be at least one spot on each ad break: 4 X 4 = 16 spots.

Total Expenditure = SGD$3,000,000 X 16 = $48,000,000

Holy Crap. $48,000,000!!! You know what you can buy with that shitload of money?! That's precisely the reason why Joseph has come out with book proclaiming that TV advertising is dead. How much returns can you get after spending $16 million bucks? That's the million dollar (pardon the pun) question isn't it? Well, I'll be back with the book review, Life after the 30-Second Spot: Energise Your Brand with Bold Alternatives to Traditional Advertising, by next week or so.. keep a look out for that.

So, tell me again who the winners are again? And oh, is advertising on television really such a good idea?

Something different.

Sunday, March 05, 2006

This is yet another outdated post. Deal with it. Let's get on with the story.

I finally saw something different in the newspapers. I was pleasantly surprised that someone actually bothers to do something different. Like.. finally! Good job FedEx! Good job to your agency too! =) Let's hope more agencies and companies will follow your example.

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