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A Boy and His Voice

Chemistry..

Monday, November 28, 2005

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I said in my earlier post(s) that I would show off some of my friend's/friends' photos. Here it is. The above photo courtesy of Sam; copy by yours truly. You can look at his photos here. I believe his album isn't updated. He has more amazing shots. I'll bug him to update his photos. Watch this space for more of his photos. Oh, you can click on the photo for a bigger, clearer picture. If anyone wants to hire him, email me. I'll set up a meeting or something.

Challenging the traditional media.

Tuesday, November 22, 2005

In my last entry, I mentioned something about advertainment, and how advertising will not be the same again. I also mentioned that TV advertising will not be the main advertising media, as well as the book "Life After the 30-sec Spot". Here's a chance to prove just that.
Joseph Jaffe has thrown down the gauntlet. He will issue a free copy of the book to any business/marketing/advertising-related blogger that reviews his book. [Read all about it here.] I'm not sure whether my blog qualifies, but I've emailed Joseph about my (possible) participation already. I believe that "new media" such as blogs, video iPod, etc. has enormous potential; and I want to be part of it when it works.
I first heard about this interesting piece of news from adverblog. Like Martina Zavagno (of adverblog), the whole purpose of this blog is to share ideas, so if you're interested, drop by Jaffe Juice, review his book (for free, or not); and let's cook up a storm!

Ads will never be the same again

And that's because of a device called the iPod; the video iPod to be exact.
Imagine, watching your favourite shows on the iPod. I know, it's a little small and you might go blind; but it would be perfect for traveling. As if TiVo isn't enough, marketers and advertisers have been thrown another curve-ball. Everyone wants to avoid ads, and the video iPod is another avenue for doing that. Pay a little money, download an episode of your favourite show, and viola; a commercial free experience.
How then to reach out to consumers you ask? I say, be relevant, and most importantly; be an Advertainment among advertisments. Cinema Electric defines advertainment as "a form of advertising that is consumed and enjoyed by the consumer as if it were entertainment." Another form of definition calls it 'branded entertainment', or what we call product placements, apparently though; that term (product placement), is so yesterday. [Read the article here on branded entertainment, or advertainment.] To me, advertainment merely means entertaining advertisement. The days of ads screaming, "Sale! 50% off! Buy Now!!!" should be over soon. Ads should be intelligent, engaging, and; entertaining. Elements that would make someone like you and me notice it, among the 43o8475643o6p1 ads out there.
Anyhow, back to the video iPod and what it would do to the advertising industry. It's going to push marketers and advertisers to think of new avenues to advertise. Advertising on TV as the main vehicle looks set to be a thing of the past, something Joseph Jaffe has been talking about. Heck, he even wrote a book about it called "Life After the 30-Second Spot". Marketers and advertisers should have thought about this when Sony launched the PSP. With it's huge screen and beautiful colours, the potential is enormous! Apple merely made it easier with downloads.
Mark my words. Remember this word: Advertainment. It's going to be the next big thing. It's going to have many more definitions and implications for marketers and advertisers. It's going to mean different things to different people, and ads will never be the same again. Hopefully, it will spur advertisers to create more relevant ads, more intellectual ads, more engaging ads; and more entertaining ads.

A little about me..

Monday, November 14, 2005

Hey.. I know, I said before that this blog isn't about when I took my last crap. It still isn't. I just HAD to post this up because it is so freaking accurate; it scares me, so I thought I might as you let you know what a little of what I'm like.
I stole this from juzagirl, who stole it from kenny sia. The quiz is actually called 'Which Singaporean Blogger are you?', and the results are as follows:
You are independent, smart and beautiful. Its too bad you don't see that yourself because life's little difficulties brought down a lot of your self confidence. As a result, you talk cryptic and you don't trust people easily. You care a lot for your friends and your loved ones, sometimes even more than you care for yourself, although they don't always seem to appreciate it. Don't let that affect you. As the saying goes, you don't miss the water till the well runs dry. So hang in there, you're a star in the making.
Let's see.. I'm not so sure about the independent, smart and beautiful part; but the rest are pretty darn accurate. What are you like? Take the quiz and let me know the results.. I wanna know what you're like. =)