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A Boy and His Voice

Hello? Yah, I see you.

Saturday, February 11, 2006

This is another post that was supposed to come erm.. 2 months ago. Anyways.. Let's get to it.

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This gigantic phone is actually a JC Decaux (or is it Clear Channel) billboard. As you can see, it's an effort by Singtel to try and promote their 3G services. I'm not sure if the Nokia phone is deliberate or not. I must say it's pretty eye-catching, but I'm not sure if it's effective. Generally, I THINK most people are not signing up for 3G services because there is no need for it, it's still too expensive, and there's no point having it because no one else has it. Maybe this ad benefits Nokia more in the sense that it's able to show how vibrant the colours are. But I think it's cool.

Imagine the possibilities. Exciting times ahead for outdoor media if you ask me. What do you think?

posted by fuzk, 4:08 pm


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