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A Boy and His Voice

Milk Goes Outdoor.

Tuesday, February 14, 2006

Got Milk?

No, this isn't the got milk campaign. As you can see, this is done by Daisy, a brand of milk in Singapore. I think the idea to use that portion of the escalator is really good, I'm just not sure whether the idea itself is good enough.

Ribena advertised  in the same area once. I THINK it won some kind of a advertising/marketing award for that campaign. They made use of the gradient and the shape of grapes blackcurrants (what Ribena is made of). I think that was really good. If anyone has pictures and/or information of that Ribenia campaign, let me know, I'll put it up. =)

Oh, this escalator is the one at bugis.

Please excuse the poor quality of the photos. I was taking it with my trusty K750i. =)

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posted by fuzk, 2:22 am


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