Real Women, Real Beauty.
Thursday, December 22, 2005
In August, I talked about Dove and their use of real women in their campaigns. I also said that I believe Dove will be a success. Guess what? I'm right. Brand Republic reported that Dove's sales soared by 700% in the first half of 2004, and they won the Euro Effies Grand Prix.
I remember saying that real girls (or women) are beautiful, and I still stand by that. Sure I can think of a few 'enhanced' women out there (none I know personally) that are beautiful, but real women and real beauty still rocks.
Girls, do not believe everything you see on the covers of magazines, not everything is real. Here is one good example of how digital imaging can make everything look so perfect (stolen from BLM). The above-mentioned project was started by the Ministry of Health and Social Affairs (Sweden) to educate girls on how the 'perceived' beauty may not be real. The website is here, if you can read swedish.
You may not quite look like them, it's not quite possible; and you don't have to. =)
Stay beautiful, stay real.
[Me: I have no idea why this post sounds like a public service ad.]
